Business, 06.09.2019 05:30 emadrid76

When consumers are brand loyal, the term inelasticity of demand is often used. this means that
a. consumers won’t accept price increases for a particular product category.
b. consumers are less sensitive to price increases for a brand they like.
c. firms have the flexibility to lower prices if this will increase sales.
d. firms may decrease production in order to increase demand.

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When consumers are brand loyal, the term inelasticity of demand is often used. this means that

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