As the holidays approach, corporate advertising is placed in a trade channel by large retailers such as jcpenney, macy’s, sears, and dillard’s. their main objective is to get people into their stores and get into the mood to shop rather than to look for a particular item or brand. this is an example of advertising.
a. institutional
b. direct response
c. external
d. professional

Miller mfg. is analyzing a proposed project. the company expects to sell 14,300 units, plus or minus 3 percent. the expected variable cost per unit is $15 and the expected fixed cost is $35,000. the fixed and variable cost estimates are considered accurate within a plus or minus 3 percent range. the depreciation expense is $32,000. the tax rate is 34 percent. the sale price is estimated at $19 a unit, give or take 3 percent. what is the net income under the worst case scenario?

What business practice contributed most to andrew carnegie’s ability to form a monopoly?

Elite coffee and bakery, a café that offers a relaxing environment to enjoy quality coffees, teas, soups, and other menu items, has a poster in the front of its restaurants that reads, "we will always provide a quality product to our customers better meet the challenges of their day and always take the time to offer caring service one person at a time." this statement is elite's