According to the five-step model of the marketing process, which of the following is the final step in creating value for customers? designing a customer-driven marketing strategy understanding the marketplace and customer needs constructing an integrated marketing program that delivers superior value building profitable relationships and creating customer delight capturing value from customers to create profit and customer equity

capturing value from customers to create profit and customer equity

Explanation:

The first step is to create value for the customer

capture value fro mcustomers and create profits and customer equity needs

This is achieved by persuing:

Creation of customer's satistaction and delight

Capture the customer lifetime value (CLV)

It means be able to get profit  on the repeated purchases of the customers

Doing a proper strategy will Increase market share an share of customers. This means expand the amount of customer which are part of our company

answer; management is about coping complexity and leadership is about coping with change; i believe this is correct; ///good luck                                          

(b) management: leadership

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.