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Business, 09.09.2019 20:10 luketrup

Omega, inc., a maker of personal fitness trackers (like fitbit) was the first mover into the country of malnesia. as the first mover in a new product area, omega, inc. had to spend a lot of money educating the population of malnesia about fitness and tracking one's fitness. in addition, they also had to spend money in developing a distribution channel. the costs that omega, inc. incurred in malnesia as the first mover are called

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