Business, 09.09.2019 22:10 UPenn2544

The five key components of the marketing plan are
a. mission statement, situation analysis, promotion strategy, financials, and controls.
b. executive summary, situation analysis, marketing strategy, financials, and controls.
c. executive summary, market positioning, marketing strategy, financials, and implementation.
d. mission statement, situation analysis, marketing strategy, financials, and controls.
e. executive summary, situation analysis, positioning, financials, and implementation.

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The five key components of the marketing plan are
a. mission statement, situation analysis, p...

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