Bogo is an online coupon provider that has daily specials each day where if you buy the coupon for $15, the resulting gift certificate you receive provides $36 and the gift certificate doesn't expire. for one day only, bogo decided to make a lunch coupon that provides at a dollar gift certificate worth $36 for a particular restaurant until it sells out. this is a marketing strategy to get bogos name out. bogo sells one coupon per customer.
1. because this is an opportunity of a lifetime and every student will buy it for the prospect of cheap lunch, there is no opportunity cost to purchase the coupon.
2. this one day deal is an incentive for people to buy bogo coupon, as it will provide a meal much cheaper than what they could buy
3. by only allowing one coupon per customer, more consumers got to buy a coupon and bogo made its promotion more equitable to the masses.
4. if this $1 deal was for a different restaurant 100 miles away from the university in an extremely rural location, significantly fewer people would purchase the bogo deal.