Business, 11.09.2019 00:30 owlgirl554
Segway focuses on the personal people-mover market of individuals who need to move longer distances with ease. its stand-up scooter is used in two narrow markets: tourist tours and warehouse employee movement. what type of marketing strategy should this company use?
(a) differentiated marketing
(b) niche marketing
(c) mass marketing
Answers: 1
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Segway focuses on the personal people-mover market of individuals who need to move longer distances...
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