Vashon, a manager at a marketing research firm, is trying to determine if his firm was acting ethically when it conducted its latest study. in doing so, he is evaluating whether or not the research respondents were told the real purpose of the study before proceeding. this activity involves which step of the ethical decision-making framework
a) taking evasive action
b) identifying issues
c) gathering information and identify stakeholders
d) brainstorming alternatives
e) choosing a course of action

b) Identifying issues

Explanation:

According to my research on ethical decision-making framework, I can say that based on the information provided within the question this activity involves the Identifying Issues step. This step focuses on identifying the

Before moving on to the Consideration Step in the decision making process. Since Vashon was trying to identify if what they did was ethical, then we can say this is the step that he is in.

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the correct answer is b.)