The owner of a shopping mall wishes to expand the number of shops available in the food court. she has a market researcher survey the first 90 customers who come into the food court during weekday mornings to determine what types of food the shoppers would like to see added to the food court. complete parts (a) and (b) below.
part a
this survey has bias.
what is the cause of the bias?
a. sampling bias
b. response bias
c. non-response
part b
which of the following is the best way to remedy this problem?
a. ask customers throughout the day on both weekdays and weekends.
b. reword the question so that is balanced.
c. increase the sample size so that more people respond to the question.

Franklin painting company is considering whether to purchase a new spray paint machine that costs $4,800. the machine is expected to save labor, increasing net income by $720 per year. the effective life of the machine is 15 years according to the manufacturer’s estimate. required determine the unadjusted rate of return based on the average cost of the investment.

What part of the rational model of decision-making does the former business executive “elliott” have a problem completing?

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.