As a senior student representative on the ethics advisory board of your university, you feel strongly that cheating on college exams is unethical. you never cheated on any exam. however, this semester your best friend was desperate for your , and you allowed him to take a quick "peek" at your answer sheet. since then, you feel uncomfortable every time you think of the situation. which of the following concepts best explains your psychological discomfort? multiple choice
a. emotional dissonancejob
b. detachmentemotional
c. laborcognitive
d. dissonanceaffective
e. detachment

Which of the following statements about brand names is true? brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. it is always rational to prefer brand names over generic substitutes. read the following example and determine whether it illustrates a common critique or defense of advertising. musashi sees a commercial for a brand x clothing company that depicts the wearers of the clothes out having a good time with friends. although he doesn't particularly need new clothes, the commercial prompts him to buy a brand x t-shirt.