Custom fabric ventures is a small company that produces fabric-based wardrobe accessories (such as, handbags, scarves, and headbands) and home accessories (such as placemats, pillows, and window treatments). the company keeps a limited number of popular items in stock, but primarily produces custom orders. customers are able to choose from a wide selection of styles, sizes, and fabrics for each type of product. most of the company’s customers are small boutiques, home décor shops, and home-decorators who serve clientele with discerning tastes. as a result, customers expect high-quality products.

answer; intensive use of a sales force and is relatively costly;

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whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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