Exercise 3-18 calculating ratios; solve for unknowns [lo3-8] the current asset section of the excalibur tire company’s balance sheet consists of cash, marketable securities, accounts receivable, and inventories. the december 31, 2018, balance sheet revealed the following:
inventories $ 1,020,000
total assets $ 3,000,000
current ratio 2.40
acid-test ratio 1.20
debt to equity ratio 1.5
required: determine the following 2018 balance sheet items:
(a) current assets
(b) shareholders' equity
(c) noncurrent assets
(d) long-term liabilities

You are the manager in charge of global operations at bankglobal – a large commercial bank that operates in a number of countries around the world. you must decide whether or not to launch a new advertising campaign in the u.s. market. your accounting department has provided the accompanying statement, which summarizes the financial impact of the advertising campaign on u.s. operations. in addition, you recently received a call from a colleague in charge of foreign operations, and she indicated that her unit would lose $8 million if the u.s. advertising campaign were launched. your goal is to maximize bankglobal’s value. should you launch the new campaign? explain. pre-advertising campaign post-advertising campaign total revenues $18,610,900 $31,980,200 variable cost tv airtime 5,750,350 8,610,400 ad development labor 1,960,580 3,102,450 total variable costs 7,710,930 11,712,850 direct fixed cost depreciation – computer equipment 1,500,000 1,500,000 total direct fixed cost 1,500,000 1,500,000 indirect fixed cost managerial salaries 8,458,100 8,458,100 office supplies 2,003,500 2,003,500 total indirect fixed cost $10,461,600 $10,461,600