Einstein motors, has a capacity to produce 25,000 electric cars. due to a temporary subsidy announced, there is a sudden increase in demand. einstein decides to adopt peak-load pricing and charge a premium of 25% over its normal selling price of $2,000. it has already accepted orders for 20,000 units at normal selling price. what is the total contribution to the company on sale of additional 5,000 units if the variable cost per unit is $900?

Total Contribution margin:   107,500,000

Explanation:

Contribution: sales revenue - variable cost

normal price 5,000

peak-load price: 5,000 + 20% = 5,000 x 1.2 = 6,000

revenue

20,000 units  at 5,000   100,000,000

 5,000 untis  at 6,000    30,000,000  

             Total revenue      130,000,000

variable cost:

25,000 units x 900 =         (22,500,000)

Total Contribution margin:   107,500,000

rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

hope this

answer; depth;