Ravi is a sales representative at a sports equipment company. he has a keen interest in tennis and often organizes matches with some of his customers on weekends. by doing so, he has befriended a number of his clients. given this information, it is evident that ravi gives high priority to in the buyer-seller relationship.

Compatibility.

Explanation:

Relationships between buyers and sellers existed since humans began trading goods and services. Relationships developed in a natural way over time as the buyers and sellers developed trust that is supported by mutual benefits.

Trust is essential to seal a long term buyer seller relationship.

Salesperson gather information from various knowledge bases.

Salespeople have to follow a set code of ethics to maintain high standards of professional conduct.

While there are benefits to developing these types of relationships, it is important to make sure that the other business is compatible with yours.

In this case, the sport equipment company is very compatible with tennis.

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