You are an inventor and innovator. you have successfully launched several products in various regions that meet customers' specific needs. in light of increasingly changing weather patterns, you want to develop ski gear for states in the southern region of the united states. yet this is a double-edge sword. on the one hand, there is limited ski gear in the retail locations of this region, making your entry into the market easier. on the other hand, demand for these types of products is low since there are limited ski areas in tennessee, north carolina, and arkansas. however, as more consumers travel to the west to ski, you see an opportunity to market ski gear. you think there is a way to develop products that can serve two purposes. the primary function relates to the needs of consumers, while the secondary function can serve to aid customers when they plan a ski trip. you have conceptualized two products. the first is ski undergarments, while the other product is a ski jacket. before you begin designing and prototyping, you need to conduct market research to discover trends that fit both the product function and customer needs. the first step in launching a research study is problem which focuses on uncovering the nature and boundaries of a situation or question related to marketing strategy or implementation. a. interpretationb. data collectionc. reportingd. designe. definition