Asunk cost is: a) a cost that may be saved by not adopting an alternative. b) a cost that may be shifted to the future with little or no effect on current operations. c) a cost that cannot be avoided because it has already been incurred. d) a cost which does not entail any dollar outlay but which is relevant to the decision-making process.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.