Curzon international is a hospitality chain that has a wide range of hotels and motels. the company provides luxurious and outstanding service to its customers. the amenities given by the company are highly expensive; hence, it holds a very small share in the hospitality industry. the managers are not ready to forgo their dedication to providing great service to increase their market share. this shows that the company is based on the noble purpose of a. heroism b. discovery c. excellence d. altruism

Altruism

Explanation: It refers to the behavior when an individual considers the benefit of other more important than the self benefit.

In the given case, the hotel chain has the sole purpose of providing best services to its customers. They are not ready to forego their dedication towards service even if it results in loss of their market share.

It is not a case of excellence as they are not charging extra for the same service to increase their profits.

Hence from the above we can conclude that the correct option is D.

answer; i believe the correct answer is (4.0);