You have been hired as a marketing director for terraineous, a hiking apparel and footwear company. your most urgent problem is that sales of its newest product, a hiking boot, are failing to meet projections. in analyzing the situation, you learn that the company is falling short in customer service; no one has been designated to answer buyers' questions about how to clean and care for the boot. when you meet with the ceo, you want to pinpoint exactly which variable of the marketing mix is at the root of this problem. what should you tell her?

The monthly sales for yazici​ batteries, inc., were as​ follows: month jan feb mar apr may jun jul aug sept oct nov dec sales 19 20 17 12 11 18 16 17 19 22 21 24 this exercise contains only parts b and c. ​b) the forecast for the next month​ (jan) using the naive method​ = nothing sales ​(round your response to a whole​ number). the forecast for the next period​ (jan) using a​ 3-month moving average approach​ = nothing sales ​(round your response to two decimal​ places). the forecast for the next period​ (jan) using a​ 6-month weighted average with weights of 0.10​, 0.10​, 0.10​, 0.20​, 0.20​, and 0.30​, where the heaviest weights are applied to the most recent month​ = nothing sales ​(round your response to one decimal​ place). using exponential smoothing with alpha ​= 0.40 and a september forecast of 21.00​, the forecast for the next period​ (jan) = nothing sales ​(round your response to two decimal​ places). using a method of trend​ projection, the forecast for the next month​ (jan) = nothing sales ​(round your response to two decimal​ places). ​c) the method that can be used for making a forecast for the month of march is ▾ a 3-month moving average a 6-month weighted moving average exponential smoothing the naive method a trend projection .

Why entrepreneurs start businesses. a) monopolistic competition b) perfect competition c) sole proprietorship d) profit motive

You are in the market for a new refrigerator for your company’s lounge, and you have narrowed the search down to two models. the energy efficient model sells for $700 and will save you $45 at the end of each of the next five years in electricity costs. the standard model has features similar to the energy efficient model but provides no future saving in electricity costs. it is priced at only $500. assuming your opportunity cost of funds is 6 percent, which refrigerator should you purchase