Malcolm sanders, a graduate student from boston, makes customized snowboards for local snowboarding enthusiasts. the demand for snowboards peaks during the winter months, a busy time for malcolm. he advertises more aggressively and sells most of his snowboards around this time. which market segmentation approach does malcolm most likely use?

Occasion segmentation.

Explanation:

A market segment consist of a group of customers that share a similar set of needs and wants. Are four categories of segmentation, one of it is the behavioral segmentation that includes:

-Benefits sought.

-User status.

-Usage rates.

-Loyalty status.

- Occasion segmentation. Is when the market is divided into segments according to occasions when buyers get the idea to buy, actually make their purchase, or used the purchased item.

the correct answer is b.)

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