Ferrari is well known as a brand of luxury sports cars; accordingly, it has leveraged its brand name to introduce clothing offerings emblazoned with its horse logo. it has also licensed its logo to 68 different products, from sunglasses to guitars. ferrari might be at risk of which of the following?
a) brand dilution
b) line extension
c) perceived value
d) brand extension
e) brand awareness

In most states, a licensee must provide a(n) of any existing agency relationships to all parties

Information on gerken power co., is shown below. assume the company’s tax rate is 40 percent. debt: 9,400 8.4 percent coupon bonds outstanding, $1,000 par value, 21 years to maturity, selling for 100.5 percent of par; the bonds make semiannual payments. common stock: 219,000 shares outstanding, selling for $83.90 per share; beta is 1.24. preferred stock: 12,900 shares of 5.95 percent preferred stock outstanding, currently selling for $97.10 per share. market: 7.2 percent market risk premium and 5 percent risk-free rate. required: calculate the company's wacc. (do not round intermediate calculations and enter your answer as a percent rounded to 2 decimal places, e.g., 32.16.) wacc %

What would you do as ceo to support the goals of japan airlines during the challenging economics that airlines face?