Business, 28.09.2019 02:30 littylai5524

Bub fizz inc. manufactures chewing gum. through marketing research, it was learned that most of its customers use the chewing gum as mouth freshener. hence, it modified its formula to manufacture gums that have a long-lasting flavor. in this scenario, which of the following was responsible for the change in the product?
a. green marketing
b. cause-related marketing
c. promotion strategy
d. consumer behavior

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Bub fizz inc. manufactures chewing gum. through marketing research, it was learned that most of its...

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