Companies that are successful in appealing to different generational needs and wants are successful in reacting to which macroenvironmental force? a selected option a demographical b not selected option b cultural c not selected option c competition d not selected option d technological e not selected option e natural

The answer is: A) Demographic forces

Explanation:

Demographic forces refers to people and the study of human populations. They involve the demography (size, density, age, gender, occupation and other statistics) of the market. A company needs to know about the market´s demography simply because they intend to sell their products to them. One of the most important goals of a company should be to satisfy the needs of its customers, and in order to do so, they must find out who their potential customers are.

Some very important aspects of demography that companies should be very aware of are:

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