It is a year later. jessica's manager decided that the company would develop a salsa business. jessica has been in a flurry of activity since then. not only did the company have to invest in a building and equipment, but she has had to develop marketing strategies for the new salsa business. the marketing strategies are now complete and ready to be put into action. jessica was placed in charge of marketing implementation. she has spent several months organizing the marketing unit, training employees, coordinating the marketing staff, and communicating the goals and objectives of the strategy. refer to scenario 2.4. what is next step jessica should take to implement the marketing strategy?
a. establish a timetable for implementation. b. create the marketing mix. c. establish performance standards. d. undertake a swot analysis. e. evaluate the marketing strategy.

Which of the following is the least effective way to reach a potential sales prospect? referral cold call direct mail personal visit

Transactions on april 1 of the current year, andrea byrd established a business to manage rental property. she completed the following transactions during april: opened a business bank account with a deposit of $45,000 from personal funds. purchased office supplies on account, $2,000. received cash from fees earned for managing rental property, $8,500. paid rent on office and equipment for the month, $5,000. paid creditors on account, $1,375. billed customers for fees earned for managing rental property, $11,250. paid automobile expenses for month, $840, and miscellaneous expenses, $900. paid office salaries, $3,600. determined that the cost of supplies on hand was $550; therefore, the cost of supplies used was $1,450. withdrew cash for personal use, $2,000. required: 1. indicate the effect of each transaction and the balances after each transaction: for those boxes in which no entry is required, leave the box blank. for those boxes in which you must enter subtractive or negative numbers use a minus sign. (example: -300)

Melissa is a very generous single woman. before this year, she had given over $11,400,000 in taxable gifts over the years and has completely exhausted her applicable credit amount. in the current year, melissa gave her daughter riley $100,000 and promptly filed her gift tax return. melissa did not make any other gifts this year. how much gift tax must riley pay the irs because of this transaction?