Firms possessing certain core competencies are more likely to create competitive advantages based on these competencies. however, before a competitive advantage can be translated into specific customer benefits, the firm’s must recognize that its competencies give it an advantage over the competition.

The answer is: target markets

Explanation:

This is something that should be obvious, a company may have a great product with excellent specifications, capacities, etc. that give them competitive advantages over the competition, but if their market (the customers) don´t realize that the company´s product is that good, then the competitive advantage vanishes.

E.g. you own a restaurant and your new chef makes the most delicious pasta in town, but if your customers only associate your restaurant with Mexican food, then your chef´s excellent abilities are worthless.

answer; ///(d) stand out from all of the others;

2,283,000

explanation:

i just had to add it