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Business, 01.10.2019 21:10 sjamelia

Acompany is repositioning its x-1 wireless router product away from the home market. it has new features that include faster internet traffic routing and range boosting, and it is two-thirds its previous size making it easier fit into small spaces. the company’s new positioning statement is, "to college students, the x-1 wireless router quickly routes your internet connection, fits easily in your dorm room, and comes in custom colors." how could a marketer use the new features and repositioning statement to develop a promotion strategy?

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Acompany is repositioning its x-1 wireless router product away from the home market. it has new feat...
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