Don is leading a new venture for his company. he is being asked to determine in advance what to do if the anticipated goals are not reached in the first year. he must determine now at what point the company will wait and see what happens, invest more in marketing, or abandon the venture altogether. don is developing which of the following

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.