1. discuss the consumer decision making process for a product such as canned/packaged tuna and the response hierarchy model this is most likely to be applicable in the purchase of this product. 2. discuss the role integrated marketing communications plays in the marketing of canned/packaged tuna for a company such as chicken of the sea international. how might the company use the various imc tools as part of its marketing program? 3. discuss how chicken of the sea’s marketing personnel and advertising agency might evaluate the appropriateness of using jessica simpson as a spokesperson for the company and whether she is a good fit for the brand. 4. discuss the pros and cons of chicken of the sea international hiring jessica simpson as a spokesperson for the company. can the company afford to hire her and spend the money on tv advertising to use her effectively? 5. what would you do if you were don george? would you recommend that the company hire simpson as a spokesperson? why or why not?
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