Which of the following is true of the factors that affect consumer decision making?
a. psychological factors include gender, age, family life cycle stage, personality, self-concept, and lifestyle.
b. cultural values are static and do not affect the purchase behavior of consumers.
c. cultural factors exert the broadest and the deepest impact on consumer behavior.
d. social, individual, and psychological factors do not affect a decision-making process.

On january 1, 2015, jon sports has a bond payable of $200,000. during 2015, it pays off $20,000 of the outstanding bond principal and issues a new $70,000 bond. there are no other transactions related to the bond payable account. what is jon sports' december 31, 2015, bond payable balance?

The sticky-price theory asserts that the output prices of some goods and services adjust slowly to changes in the price level. suppose firms announce the prices for their products in advance, based on an expected price level of 100 for the coming year. many of the firms sell their goods through catalogs and face high costs of reprinting if they change prices. the actual price level turns out to be 110. faced with high menu costs, the firms that rely on catalog sales choose not to adjust their prices. sales from catalogs will

Guardian inc. is trying to develop an asset-financing plan. the firm has $450,000 in temporary current assets and $350,000 in permanent current assets. guardian also has $550,000 in fixed assets. assume a tax rate of 40 percent. a. construct two alternative financing plans for guardian. one of the plans should be conservative, with 70 percent of assets financed by long-term sources, and the other should be aggressive, with only 56.25 percent of assets financed by long-term sources. the current interest rate is 12 percent on long-term funds and 7 percent on short-term financing. compute the annual interest payments under each plan.