Consumers solve problems from the viewpoint of the consumer, products and services solve problems. regardless of whether the consumer is purchasing a pack of gum or a new home, consumers will make a series of judgments regarding the suitability of a product or service as a solution to their immediate problem. this series of judgments is referred to as the consumer decision process. while consumers often seem irrational in their behavior when making purchase decisions, all consumers follow a process. their ultimate goal of relieving the tension caused by unsatisfied needs is achieved by following a stepwise process of problem solving different consumers spend different amounts of time on each step of the consumer decision process based on the nature of the problem and the experience they have trying to solve a particular problem. first, drag and drop the steps of the consumer decision process so that they appear in the proper order. next, drag and drop the appropriate examples of the process to the corresponding location. consumer decisiorn process decision process example jim purchase decision evaluate alternatives sally need awareness kristi justine andrew information search bob & kay identify alternatives set criteria reset