Business, 06.10.2019 10:00 sineguguhopengw3912
Akey to positioning a product or brand effectively is to discover the perceptions in the minds of potential customers. this involves taking four steps, one of which includes
a. deciding which of your competitors would be the most effective partner in a corporate merger.
b. identifying market niches that were not previously discovered during the market segmentation process.
c. deciding whether to keep or delete a product group or item.
d. discovering where the company's product or brand is on the relevant attributes in the minds of potential customers.
e. developing a new marketing program that conforms to your leading competitor's offering.
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