Business, 07.10.2019 17:10 sarah192002

Mistine is a direct selling cosmetics firm based in thailand. originally, it made a name for itself selling an affordable product that was of good quality. it focused mainly on housewives. however, over the years mistine has expanded its focus, targeting more groups such as teenagers and higher-income women. unlike many comparable direct selling firms, mistine engages in much advertising. its advertising campaigns must be tailored toward the appropriate target market. refer to scenario 5.4. what type of segmentation strategy is mistine using?

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Mistine is a direct selling cosmetics firm based in thailand. originally, it made a name for itself...

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