What affects the desirability of a product? products become more desirable when a. movie starsmovie stars use a product because consumers who use the same product may feel more fashionable. b. celebritiescelebrities use a product because consumers who use the same product may feel closer to famous people. c. professional athletesprofessional athletes use a product because consumers perceive them to be particularly knowledgeable about it. d. both a and b. e. all of the above.

Advanced enterprises reports year-end information from 2018 as follows: sales (160,250 units) $968,000 cost of goods sold 641,000 gross margin 327,000 operating expenses 263,000 operating income $64,000 advanced is developing the 2019 budget. in 2019 the company would like to increase selling prices by 14.5%, and as a result expects a decrease in sales volume of 9%. all other operating expenses are expected to remain constant. assume that cost of goods sold is a variable cost and that operating expenses are a fixed cost. should advanced increase the selling price in 2019?

Sanibel autos inc. merged with its competitor vroom autos inc. this allowed sanibel autos to use its technological competencies along with vroom autos' marketing capabilities to capture a larger market share than what the two entities individually held. what type of integration does this scenario best illustrate? a. vertical b. technological c. horizontal d. perfect

To travelers know what to expect researchers collect the prices of commodities