After several years of volunteering to play the piano and sing at a local nursing home, callie decided the time was right to tap into the growing elder care market. she started music and memories, inc., a nonprofit corporation that would hire local talent to perform her own music productions directed toward this market. in order to write and produce several productions each year, callie needed start-up funds. an instructor at the local community college suggested that she begin by because this effort would serve as her "calling card" for interested investors, as well as government grant applications that callie might pursue.

The correct answer is preparing her business plan.

Explanation:

A business plan (also known as a business project or business plan) is a document that describes and explains a business to be carried out, as well as different aspects related to it.

Making a business plan allows us to know the viability and profitability of a business before starting it, it serves as a guide to start it and then operate it and, in case of seeking financing, it helps us to achieve it.

However, despite being aware of the importance of making a business plan, many entrepreneurs often overlook this stage because they think that doing one is a complex task reserved only for those who have extensive experience in the subject, or that It is something that consumes too much time.

But the truth is that writing a business plan is not something complex or something that takes too much time, but something that any of us can do in a few days, as long as we know the business we want to start and other aspects related to this , such as the market in which it will operate.

a ab

answer; rapid growth in buyer demand and high buyer switching cost;