Business, 08.10.2019 04:30 nothingworksoutforme

From a marketing management perspective, there are three main sets of brand equity drivers. which of these drivers was most applicable when mcdonald's decided to use the "golden arches" and ronald mcdonald as symbols of their brand?
a) the product and all accompanying marketing activities and supporting marketing programs
b) the service and all accompanying marketing activities and programs
c) the initial choices for the brand elements or identities making up the brand
d) associations indirectly transferred to the brand by linking it to some other entity
e) the profitability associated with brand development

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Answer from: yeld

C) the initial choices for the brand elements or identities making up the brand

Explanation:

The choice for brand elements refers to logos, symbols, characters, slogans, among other elements that play a prominent role to reach customers and generate brand awareness so people will recognize the brand. That's why this is the most applicable driver when McDonald decided to use the golden arches and Ronald McDonald as symbols.

Answer from: GachaSkylarUwU

C) the initial choices for the brand elements or identities making up the brand

Explanation:

From a marketing management perspective, there are three main sets of brand equity drivers. Which of these drivers was most applicable when McDonald's decided to use the "golden arches" and Ronald McDonald as symbols of their brand?

Brand equity has to deal with the value a product delivers to its customers/consumers. It is basically the perception which the customers has on a product based on its experience. it can either be positive or negative

when McDonald's decided to use the "golden arches" and Ronald McDonald as symbols of their brand, the driver used was the initial choices for the brand elements or identities making up the brand

Answer from: Quest

$527.7.if the following was the question $527.7 is the answer.students who are trying to raise funds have an agreement with a local pizza chain. the chain has agreed to sell them pizzas at a discount, which the students can then resell to families in the local community for a profit. it is expected that of the 500 families in the community, at most 70% will buy pizza. based on a survey of their personal preferences, the students believe that they should order no more than 120 cheese pizzas, no more than 150 pepperoni pizzas, and no more than 100 vegetarian pizzas. they also want to make sure that at least 20% of the total pizzas are cheese and at least 50% of the pizzas are pepperoni. they make a profit of $1.45, $1.75, and $1.98, respectively, for each cheese, pepperoni, and vegetarian pizza they resell. how many pizzas of each type should they buy?

Answer from: Quest

The answer should be c) medicare.

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From a marketing management perspective, there are three main sets of brand equity drivers. which of...

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