Business, 09.10.2019 04:30 Thejollyhellhound20

1. mid-atlantic auto is evaluating their marketing plan for the sedans, suvs, and trucks they produce. a tv ad featuring this suv has been developed. the company estimates each showing of this commercial will cost $500,000 and increase sales of suvs by 3% but reduce sales of trucks by 1% and have no effect of the sales of sedans. the company also has a print ad campaign developed that it can run in various nationally distributed magazines at a cost of $750,000 per title. it is estimated that each magazine title the ad runs in will increase the sales of sedans, suvs, and trucks by 2%, 1%, and 4%, respectively. the company desires to increase sales of sedans, suvs, and trucks by at least 3%, 14%, and 4%, respectively, in the least costly manner. a. formulate an lp model for this problem. b. implement your model in a spreadsheet, and solve it. what it the optimal solution?

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