Kellogg's has several cereals targeted at different types of users. this is an example of multiple products aimed at multiple markets. manufacturing these different cereals is clearly more expensive than producing one, but seems worthwhile if it adds to the manufacturer's sales revenues and profits, serves customers' needs better, and question 3 options: 1) conforms to all fda guidelines. 2) creates economy of scale. 3) doesn't reduce quality or increase price. 4) decreases the cost of the physical plant. 5) stabilizes the sales revenues and profits.