Skylark sodas has been a market leader in the soft drink industry for several decades. however, itsmarket research shows that consumer tastes have begun to shift to sugar-free flavored seltzerwaters, a product that skylark is capable of producing with minimal changes to its facilities andproduction processes. based on your knowledge of the core competence-market matrix, whichdiversification strategy should skylark pursue?
- leverage existing core competencies to improve current market position.
- build new core competencies to protect and extend current market position.
- redeploy and recombine existing core competencies to compete in markets of the future.
- build new core competencies to create and compete in markets of the future.