Macy's department stores carry a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings. macy's typically charges a relatively high markup, but also holds frequent sales, in particular offering discounts to customers who use a macy's credit card. these are examples of macy's adjusting the element of the 4 cs of the marketing mix.
a. customer value
b. cost
c. convenience
d. channel

Correct option is (A)

Explanation:

4 Cs of marketing mix are customer value, cost, convenience and communication. Just like 4 P's of marketing, they focus on customer needs and wants and their perception about products

Macy's is adjusting the customer value element here. Macy's charge high markup on product cost which could be a reason for a customer to consider other alternatives. Macy's however, adjust this by offering  discounts to customers who hold Macy's credit card., thereby valuing its customers.

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