Merticao, a french textile company, supplied most of its products to its primary market in hestonia, a north american nation. however, when hestonia faced an economic downturn and its citizens began to reduce their expenditures, merticao began to focus more on its domestic market. as a result, merticao was able to survive the loss of its primary market because of in global trade.
* access to factors of production* reduced risk* ease of storage of goods* inflow of innovation

The correct answer is: reduced risk

Explanation:

After a correct identification and previous evaluation of the risks related to the export, the company can decide to initiate only activities that present risks inferior to the opportunities that are glimpsed.

The management of export-related risks depends on the risk propensity of the company and also on its competitiveness. There are companies with high demand products and with little competitive pressure that can afford to give up exporting with relatively moderate levels of risk. The opposite will happen with companies that have little differentiated products and that move in highly competitive environments. Companies with strong growth objectives and “risky” owners assume more risks than companies that are satisfied with their market position.

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