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Business, 15.10.2019 23:00 amp1955

To develop a successful marketing plan for a soft drink, the process of would most likely be used to group consumers on the basis of whether they prefer sugar-free and caffeine-free soda, caffeine-free sugared soda, or regular soda with sugar and caffeine.
a. aggregation marketing
b. market segmentation
c. market clustering
d. profiling
e. mass marketing

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