Kraft foods plans to tailor different ads for different neighborhoods in the same region. for example, viewers watching a cable show in a hispanic neighborhood in chicago would see different ads during the same commercial breaks as non-hispanics living in a different neighborhood. kraft’s strategy best exemplifies segmentation.

Geodemographic

Explanation:

Geodemographic segmentation is a marketing technique that seeks through statistics to understand the life and consumption behaviors of a group of people from certain regions. It is a useful tool for discovering potential customers of an organization and thus establishing effective profile-oriented marketing strategies. of a group of people from a region.

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