In the 4as' definition of integrated marketing communications, the focus is on a) the fact that nonpersonal communications must be totally avoided for a better communications impact. b) the process of using all forms of promotion to achieve maximum communication impact. c) the organizations creating a sustainable supply chain for developing a socially responsible business. d) the employees keeping track of future prospects by maintaining a customer interaction tracker. e) the development of bait-and-switch marketing activities in all organizations.