As owner of a retail franchise food store, mary grey purchases supplies based on specials advertised nationally throughout the franchise system. one monday, she was surprised to find customers asking for specials she hadn't been informed of in advance. the franchise company failed to live up to the value-driven activity of

Sharing information across the organisation

Explanation: In the given case, Mary grey is the owner of a retail store hence it is her duty to know all the goods that are offered by her store. However she did not knew the special goods when the customers asked for it.

This shows that the franchise company is not performing effectively in the area of sharing information as all the stakeholders do not know all the relevant information.

answer; engaging in effective public relations;