The sales department of a consumer products organization realized that its rivals were adopting new customer relationship management software to keep better track of their prospects. the director of the sales department decided it would also purchase the crm software to keep up with its rivals. this is an example of what type of force affecting business buying behavior? a) consumer forces
b) individual forces
c) environmental forces
d) organizational forces

Aaron corporation, which has only one product, has provided the following data concerning its most recent month of operations: selling price $ 102 units in beginning inventory 0 units produced 4,900 units sold 4,260 units in ending inventory 640 variable costs per unit: direct materials $ 20 direct labor $ 41 variable manufacturing overhead $ 5 variable selling and administrative expense $ 4 fixed costs: fixed manufacturing overhead $ 64,200 fixed selling and administrative expense $ 2,900 the total contribution margin for the month under variable costing is: