When making decisions, managers often have to decide between doing what is beneficial for them (and possibly the firm) in the short run, and doing what is right and beneficial for the firm and for society in the long run. to address this conflict, a firm a. must evaluate its quarterly profit statement from an ethics standpoint. b. must state its long-term goals in general terms, so as to not interfere with managers' short-term goals. c. must always put society's needs ahead of the firm's needs. d. must ensure that long-term goals are aligned with the short-term goals of each individual within the firm