Marriott had an advertising campaign with the following theme: "you can't be late for business appointments and neither can we. at marriott, if your breakfast doesn't show up on time, it won't show up on your bill. that's because we take our business just as seriously as you take yours. and our business is service. the commitment is what makes marriott the business traveler's first choice". if a business traveler, who saw this advertisement, stayed at a marriott hotel and did not receive breakfast on time and was charged for that breakfast, provider of the gaps model of service quality would have occurred.
a. gap 1
b. gap 2
c. gap 3
d. gap 4

Costco wholesale corporation operates membership warehouses selling food, appliances, consumer electronics, apparel and other household goods at 471 locations across the u.s. as well as in canada, mexico and puerto rico. as of its fiscal year-end 2005, costco had approximately 21.2 million members. selected fiscal-year information from the company's balance sheets follows. ($ millions). selected balance sheet data 2005 2004 merchandise inventories $4,015 $3,644 deferred membership income (liability) 501 454 (a) during fiscal 2005, costco collected $1,120 cash for membership fees. use the financial statement effectstemplate to record the cash collected for membership fees. (b) in 2005, costco recorded $46,347 million in merchandise costs (that is, cost of goods sold). record thistransaction in the financial statement effects template. (c) determine the value of merchandise that costco purchased during fiscal-year 2005. use the financial statementeffects template to record these merchandise purchases. assume all of costco's purchases are on credit.