When organizations endeavor (1) to keep their costs (and hence the prices of their products or services) below those of competitors and (2) to target a wide market, they are utilizing a strategy.

multiple choice
focused-differentiation
differentiation
cost-leadership
reinventing
cost-focus

cost-leadership

Explanation:

It is exactly the definition of cost-leadrship strategy, When companies increase efficiencies and reduce production costs below their competitors in order to gain market share offering more affordable price.

The cost focus also seeks for a cost advantage, but in focus strategies a narrow market is chosen.