You work for a new company in an emerging market, the 3d printer industry. with about 200 employees, your company is undoubtedly growing, and order requests have doubled within the last year. because of the size of your company, you are not quite ready to compete with industry giants. you do, however, understand that there is a huge potential for success because a 3d printer can potentially be used for a wide range of activities, including printing products within the home, printing organs for transplant that can be used in operating rooms across the world, and printing and filling small orders for local businesses.
which of the following types of business-to-business market segmentation would you use in the scenario described above?
a. buyer decision segmentation.
b. end-use application segmentation.
c. demographic segmentation.
d. customer-type segmentation.