A) non-value-added activities cannot be differentiated from value-added activities.
b) should be minimized or eliminated.
c) involve those activities that are essential to a company’s operations.
d) increase both the cost and perceived value of a product.

Which of the following statements is true of the balanced-scorecard? a. it is a more or less a one-dimensional metric of measuring competitive advantages of a firm. b. it is one of the traditional approaches of measuring firm performance. c. its primary focus is to base a firm's strategic goals entirely on external performance dimensions. d. it attempts to provide a holistic perspective on firm performance.