1. how does newton’s law apply to a company’s brand? explain, citing at least one example.

2. how does heisenberg’s uncertainty principle apply to market research? explain.

3. how does the scientific method apply to marketing? explain, citing an example from the video.

4. do you agree that the social media channels and content creation technology consumers have at their disposal is actually a good thing as the speaker says? why or why not?

5. did the speaker convince you that physics and marketing are similar? why or why not?
colin stokes: how movies teach manhood

6. according to the speaker, what messages do most movies teach boys? name at least two.

7. how is the wizard of oz different from most other movies marketed towards kids?

8.how does the speaker think the media should address the changing gender roles in our society?

9. do you think the media has a responsibility to teach young boys how to become men?

10. think of a movie that you’ve watched recently. does it pass the bechdel test? explain.

Consider how health insurance affects the quantity of health care services performed. suppose that the typical medical procedure has a cost of $160, yet a person with health insurance pays only $40 out of pocket. her insurance company pays the remaining $120. (the insurance company recoups the $120 through premiums, but the premium a person pays does not depend on how many procedures that person chooses to undergo.) consider the following demand curve in the market for medical care. use the black point (plus symbol) to indicate the quantity of procedures demanded if each procedure has a price of $160. then use the grey point (star symbol) to indicate the quantity of procedures demanded if each procedure has a price of $40. q d at p=$160 q d at p=$40 0 10 20 30 40 50 60 70 80 90 100 200 180 160 140 120 100 80 60 40 20 0 price of medical procedures quantity of medical procedures demand if the cost of each procedure to society is truly $160, the quantity that maximizes total surplus is procedures. economists often blame the health insurance system for excessive use of medical care. given your analysis, the use of care might be viewed as excessive because consumers get procedures whose value is than the cost of producing them.